Ascott’s Coliving Brand lyf reveals a range of curated local expertise

Ascott's Coliving Brand lyf reveals a range of curated local expertise

The Ascott Restricted (Ascott), a residential enterprise unit wholly owned by CapitaLand Funding, at present unveiled a brand new sequence of curated themed packages for its colourful model, lyf, because the group continues to experience the momentum of the worldwide journey restoration. The #lyfgoeslocal Worldwide Experiences is the primary of its sort, a multi-city marketing campaign that might be launched in main cities in Australia, Thailand, Japan, Malaysia and Singapore. From a kombucha wellness workshop in Bangkok, an final kimono design session in Fukuoka, to an epicurean journey by means of Kuala Lumpur’s cultural websites, #lyfgoeslocal will construct on the lyf model’s distinctive proposition of authenticity and related experiences. Company might be related to the neighborhood, with the chance to immerse themselves within the native tradition by means of specifically organized experiential packages and occasions.

A novel lodging supplier in a category of its personal, Lyf goals to redefine the coloring expertise, enabling friends to stay their freedom with curiosity and creativity in a dynamic surroundings. As a part of the #lyfgoeslocal marketing campaign, friends can sit up for thrilling social packages and occasions that may result in the change of concepts and foster new relationships. Over the course of six months, collaborating lodges will provide friends genuine native lodging experiences, incorporating design, tradition, points of interest and partnerships from their native neighbourhoods, at lyf.

Ms Tan Bee Leng, Ascott’s Managing Director for Branding and Advertising and marketing stated: “In a post-pandemic world the place the intersection between work and play has unfold, distant work and the digital nomad way of life has seen a rise in reputation. With the rising demand for coloring areas the place friends admire the folks they meet and the connections they construct, we see an enormous alternative to experience on developments in journey. and lodging. Lyf is particularly designed for this goal, providing a singular hybrid lodging answer that mixes the very best lodges, coloring areas and serviced flats for next-generation vacationers, tech entrepreneurs, creatives and inexperienced persons.”

Since its inception in 2019, Lyf has expanded to 21 properties world wide, with 13 presently in improvement. We proceed to see sturdy momentum and potential for the lyf model within the post-Covid period. On the again of current profitable openings in main cities comparable to Bangkok, we’re working to broaden a portfolio of 150 properties by 2030,” Ms Tan added.

The 5 lyf traits concerned – lYF Collingwood MelbourneAustralia, Liv Sukhumvit 8 Bangkokand Thailand Leaf Tenjin FukuokaJapan , One fiber north of Singapore And it’ll open quickly Liv Raja Chulan Kuala LumpurMalaysia – Every will give attention to a definite core pillar of the model: artwork, wellness, vogue, meals and expertise.

Liv Collingwood Melbourne, Australia – Artwork

Capitalizing on the rising attraction of the coloring idea for next-generation vacationers, the lyf model was launched within the Victorian capital of Melbourne in Might this 12 months. Discover the thriving native artwork scene in Melbourne, a metropolis that prides itself on being residence to the easiest in artwork and design. From November 1 to December 31, 2022, lyf Collingwood Melbourne will have a good time the native Collingwood neighborhood and the inventive world that drives it. Company of the property can take pleasure in inventive workshops together with pottery periods and personal artwork gallery excursions with behind-the-scenes entry.

lyf Sukhumvit 8 Bangkok, Thailand – Wellness

In an effort to recreate the expertise and luxury of residence for friends wherever they go, Lyf Sukhumvit 8 Bangkok will lead the Wellness Pillar, which is centered round an indulgence in self-care. From December 1, 2022 to January 31, 2023, friends can embark on their wellness trip with actions comparable to morning yoga on the property’s rooftop, afternoon walks in Benjakiti Forest Park, kombucha workshop in addition to farm-to-table breakfast experiences in collaboration with native companions. The wellness journey begins at check-in with a free welcome drink (cucumber and mint lemonade), a snack and a sustainable reward (bamboo cutlery).

Leaf Tenjin Fukuoka, Japan – Vogue

All through historical past, vogue has been one of many biggest types of self-expression, enabling people to really feel highly effective in garments they really feel comfy in. As a younger model, LYF celebrates the thrill of self-expression together with the most recent vogue developments and occasions. Uncover Fukuoka vogue in model at Lyf Tenjin Fukuoka, with the last word kimono expertise. In partnership with kimono accomplice My-you no yakata, formally sponsored by the Fukuoka Conference & Guests Bureau, lyf Tenjin Fukuoka will provide friends kimono rental, skilled hairdressing and a metropolis go to of as much as three hours as a part of their keep expertise from January 1 to February 28, 2023 .

Lev Raja Chulan Kuala Lumpur, Malaysia – Meals

Meals has a singular manner of bringing folks collectively, enabling people to attach, find out about new cultures, and have a good time with each other as they take part on this shared fibrous expertise. As a foodie’s paradise and one of many world’s culinary highlights, Lev Raja Chulan Kuala Lumpur (scheduled to open in December 2022) will spotlight the wealthy heritage and tradition of Malaysian meals. From February 1 to March 31, 2023, Lyf will accomplice with native comedy manufacturing firm WEARELOL.ASIA, bringing the kings and queens of Malaysian comedians on a devoted journey of epicureanism by means of the cultural websites of Kuala Lumpur.

Reside One North Singapore – Know-how

Know-how is a key component all through the Lyf model, as we leverage subsequent technology improvements to raise the dwelling experiences of our friends and go above and past what the house has to supply. As a part of the lyf innovation lab, lyf one-north Singapore will launch augmented actuality (AR) experiences for the primary time throughout the property to play the lodging expertise for friends staying throughout the interval from March 1 to April 30, 2023. Earn recreation factors, which may be transformed into Ascott Star Rewards (ASR) factors.

As per its main give attention to constructing an engaged neighborhood, lyf may also run a social media marketing campaign in addition to native actions throughout choose properties. Company might be inspired to share photographs, movies and insights into their favourite locations round lyf neighborhoods, utilizing the hashtag #lyfgoeslocal to develop a bigger pool of native concepts, accessible to all friends. Ascott Star Rewards (ASR) members could have the prospect to win as much as two million ASR factors, with winners chosen every month.

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